Trends in publishing can take place over decades, so they won’t be noticed by most people unless they’ve been buying (or borrowing) books for decades. Here’s a trend I’ve noticed for a while, which is now being noticed by the major media.
NY Times, Elizabeth A. Harris, 6 Feb 2026: So Long to Cheap Books You Could Fit in Your Pocket, subtitled “The mass market paperback, light in the hand and on the wallet, once filled airport bookstores and supermarket media aisles. You may never buy a new one again.”
When the first book in the Bridgerton series was published in 2000, it was immediately recognizable as a romance novel. The cover was pink and purple, with a looping font, and like most romances at the time, it was printed as a mass market paperback. Short, squat and printed on flimsy paper with narrow margins, it was the kind of book you’d find on wire racks in grocery stores or airports and buy for a few bucks.
Those racks have all but disappeared.











